What Makes an Effective Website Design?

e-commerceFor business owners, advertising is the most effective way to get their products, services and brands recognized by the consumers. Advertising can be successful in many ways, whether people are buying their products or using their services or simply just going to the physical location of the store. It all amounts to getting your business recognized amidst the hustle-bustle marketing world.

E-Commerce and Small Business vs. Corporate Giants

The huge corporate giants spend millions to pay PR (Public Relations) and Publicity firms to advertise and market their business. Apart from this costly procedure, it does give them the upside of being recognized by other businesses worldwide. The smaller businesses however cannot spare millions to recreate this kind of publicity.

E-Commerce, going back as far as 1998, had given small business owners the opportunity to reach out to international consumers. And now, after years of going through a lot of evolutionary procedures, e-Commerce has finally been suited for helping small businesses get global recognition.

The Most Effective Advertising Tool

Of course, you can advertise anything on the Internet now. But the most common and probably the most effective way of advertising a business is through your own business website. Think of it this way, the Internet is a huge and infinite space of prime business real estate and having a website is like placing your very own skyscraper with your business’ name on top of it. It’s easy to get a place in the Internet, with all the web hosting companies popping up here and there. The most crucial part is designing your building to make it stand out, or the case in point being your website.

Word Cloud "Web Marketing"

One of the more crucial ingredients for a successful website is its design. When it comes to the Internet, everyone’s attention span shortens to a few seconds, which means you only have a few seconds to leave a lasting impression on a potential customer. Website design is simply not just about colors and shapes and pictures. It’s about placement. What good are high end graphic designs when users can’t find what they’re looking for, like links to other pages?

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The Importance of a Strong and Powerful Web Design for your Business

Whether you’re a small business owner or the owner of a multi-millions company, everyone is on equal ground when they are on the Internet. No company is too big or too small. Every business with a website can compete with one another, regardless of niche, market, and location (in some how).

A website of a flower shop in Sydney can compete with another flower shop website based in Europe, or an accounting firm’s website can compete with another firm based millions of mile across the globe.

The only question here is “Will I be able to get my business’ presence known?

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The essential part of a website – DESIGN

People are always on the go, even if they are online. If they can’t find anything on a particular site, they move on to another site in 5 seconds or less. That’s how fast they make their first impressions on your website and your company.

When your design is lacklustre and has the excess of everything except professionalism, your website is bound to fail and fall.

Business owners have this mentality of ignoring the design, when in fact, the design of your website is the most essential part. Without it, or the lack of it, your website is as good as gone.

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The Trends for Website Design in 2014

I believe that web design is like fashion – in order to sell, it has to look good. Have you ever bought or looked twice at a dress or shirt that looked bad? The same analogy applies to websites. No one, and I repeat, no one will ever look twice at a poorly designed site, nor will they stay there for too long. While 2013 welcomed several new trends for website design, it’s high time now to look at the trends that will be a big hit this 2014.

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Responsive web design refers to websites that are compatible with mobile browsing, and I think it’s one of the trends that will make it big this 2014. People today are logged on to the Internet using their smartphones and tablets, and as such, creating websites for these people is something that designers should prioritize. This basically means that developers should look into enhancing their HTML5 skills as well.

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